This is the company's first branding statement dedicated entirely to bringing awareness about the importance of sleep and the benefits received when sleeping well. "Our goal is to 'own' the idea of 'sleep' and it is our mission to educate and change the way people think about sleep so that we can help them obtain the best sleep of their lives," states Stein. The campaign features real people who sleep on a Hastens Bed and will run in various print and online vehicles as well as in-store collateral and branding pieces. and will be owned and operated by industry veteran Barrie Brown and his wife Bonnie.Ĭoinciding with the introduction of the new stores is the launch of Hastens new advertising campaign "We Sleep, Do You?" The campaign rolling out globally this month is both a statement and a call to action - designed to create intrigue and reflection. The San Jose store is the company's 10th retail outlet in the U.S. "We believe Northern California is a region popular with people that truly embrace the concept of an all-natural lifestyle so it makes perfect sense for us to continue to expand our brand in this market," said Janet Stein, U.S. The San Jose store will be located at the prestigious shopping and dining destination, Santana Row, and fills a void in the Northern California region. and provides Hastens with another venue to reach an entirely new audience - one that does not yet know the benefits of obtaining a good night's sleep. It is one of only two corporately owned stores here in the U.S. The New York flagship store located at 876 Broadway (between 18th and 19th streets) is modeled from a new corporate vision incorporating signature Scandinavian elements and was designed by Hastens' own design team. Additionally, the Hastens stores will also sell an assortment of accessories, including Hastens specialty down pillows and duvets, luxurious linens, headboards, and their signature blue and white check travel pillows and other accessories. They will showcase the complete line of Hastens handcrafted beds including the Scandinavian style frame beds, classic continental beds, children's and crib mattresses and the world's most bespoke bed, the Vividus. If you want to be sleep support for your summer of fun, a Hastens mattress is the way to go.The new stores will play an important role in growing Hastens Beds' presence and brand image in the U.S. Hastens technology creates the optimum level of that support, aligning your body when you are asleep. Hastens mattresses alleviate that problem and help many through the neck, shoulder, back, hip, and joint pain as they sleep.
Often, our lack of sleep and sleep issues are caused by a bad mattress that is not supportive. Each bed is optimized for maximum support. Since they are made from all-natural horsehair, cotton, wool, and flax, they are packed with breathable layers for the ultimate support. The Hasten Adjustable Bed is also eco-friendly! Its motors are EcoDesign Directive certified, only using one-half of a watt of power during standby.Īny Hastens bed provides maximum comfort. This bed comes with a wireless remote that allows you to easily adjust the settings, so you are always able to find the perfect sleeping position for anybody. It is handcrafted with the same level of softness and support as other Hastens beds (and in case you did know this about Hastens – their beds are some of the most comfortable and luxurious in the world.) The Hastens adjustable mattress is a stand-out piece because it can adjust effortlessly with its elaborate mattress piping. The Hastens Adjustable Bed is an adjustable bed with a hint of modernism. Shouldn’t you get a great night’s sleep too? You will probably need it for all the things you have planned this summer, and a Hastens mattress is the perfect way to do that. Summer is officially here in Miami! While the sun is out, we know you will be busy having fun and getting lots of activity.
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